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Lycamobile is a mobile virtual network operator (MVNO) in Australia, Belgium, Denmark, France, Italy, Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom - it recently launched in Australia. The Lycamobile brand is distinct from the Lycatel brand and operates with different national corporate entities. Although there are some countries of overlap, Lycamobile and Lycatel do not necessarily operate in parallel.

Lycamobile sells international prepaid SIM cards to consumers wanting to make international telephone calls. An MVNO leases radio frequency from mobile phone network operators and it forms ­partnerships with the operators in each country it serves. Lycamobile has also developed distinct business structures such as MVNA arrangements in different countries. Lycamobile states that its focus remains quality and affordable international calling for its customers. It has often adopted an aggressive pricing strategy on entry to new markets in order to acquire early market share. In some instances, MNO partners of Lycamobile have been surprised by the actual growth rather than their own projected estimated growth of Lycamobile's products.

Lycamobile currently operates in Australia, Belgium, Denmark, France Italy, Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom. Since its launch in the Netherlands in 2006, Lycamobile has had more than 6 million pay-as-you-go customers throughout all the countries it serves.
LycaMobile World is an internet service where a single connection fee allows for calls of up to 30 minutes.

Lycatel products

Lycatel is a distinct operation from Lycamobile and is focused on the sale of calling cards to wholesalers to then sell on to the public. Lycatel offers online sales of calling cards and direct customer sales through the Lycateleshop.
Historically, the brand has been in existence since 2001 although its early ownership and operational structure were significantly distinct in the early 2000s from the present day. The present day Lycatel brand owners and licensees form a larger organisation although the operational focus of Lycatel remains the sale of calling cards to ­wholesalers. Wholesalers in turn sell onto retailers who then sell to expatriate customers who want to make low-cost international calls, handling 1.7 ­million calls daily.
Lycatel primarily operates via its own national reselling companies or through its service providers in Australia, Austria, Belgium, Canada, Denmark, France, India (an outsourcing operation), Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom and the United States.
The Lycatalk brand is also part of the Lycatel family of brands and operates in the same jurisdictions with the exception of Canada, Portugal and the United States.
Lycatel currently holds a wider country-by-country spread than the Lycamobile operations, although Lycamobile is expected to move into countries that Lycatel does not currently have a presence. Although the calling card market is generally considered to be in decline with the arrival of mobile telephony, Lycatel as a whole is a dominant and significant competitor in the calling card market.

Coverage

In the United Kingdom it operates using the O2 and Orange networks, and signed up 1.2 million users in the United Kingdom in their first year.[citation needed] In the Netherlands it operates using the T-Mobile and Vodafone networks. In Spain it operates using Movistar, a subsidiary of Spanish giant Telefonica. LycaMobile delivers voice, SMS and data services in Australia through Telstra's older and inferior GSM/EDGE network.[citation needed]

Other

Lycamobile's primary competitors are Lebara, Vectone and other national based ethnic MNVO providers. Lycamobile and Lycatel collectively employ around 3,000 employees globally since an initial team of less than 10 in 2001. In Australia, it is facing strong competition from existing phonecard giants like Hello Mobile and gotalk prepaid mobile. Its strategy is losing the parent company alot of money. More info here....